Born in Iraq and raised in a blend of cultures across Sweden and the UK, Ali (also known as Vlassco) brings a unique global perspective to Vlassco. With his jeweler father, he grew up surrounded by the sparkle of precious metals and stones, which sparked his lifelong passion for exquisite design.
Driven by a vision to create a trusted destination for luxury watches, our founder established Vlassco, aiming to share his passion and expertise with collectors and newcomers alike. His journey from selling silver to founding a luxury watch retailer company embodies his belief in the importance of craftsmanship and the stories behind each piece.
Our founder didn’t just wake up one day as a luxury watch connoisseur. His journey began in the bustling streets of the UK, where he first dipped his toes into the world of silver.Â
He started out selling silver and crafting custom grillz, diamond-studded teeth accessories made from silver and gold. His keen eye for detail and commitment to quality quickly gained attention, and he became well-known among the London community. As his reputation grew, so did his interests, leading him to the world of luxury watches.
Transitioning from silver to watches, he immersed himself in the vibrant watch trading scene of Hatton Garden, London’s historic jewelry district. His deep understanding of craftsmanship and design, combined with years of hands-on experience, allowed him to build a respected name among watch enthusiasts and traders.
Eventually, this journey led to the establishment of Vlassco, where he could merge his passion for watches with his dedication to providing clients with the highest level of service and authenticity.
The Vlassco’s founder dreams of a world where every luxury watch tells a story, showcasing the craftsmanship and heritage behind each piece. He’s passionate about building a community that truly appreciates the art of fine watchmaking and values the uniqueness of every watch. His mission is to make every client feel valued and informed throughout their journey at Vlassco, turning each purchase into a memorable experience. With his dedication to authenticity, quality, and outstanding service, he aims to position Vlassco as a global leader in the luxury watch industry, connecting discerning collectors with the timeless pieces they’re searching for.
Inspired by his background in the jewelry business and his passion for horology, Vlasscohas curated a selection that ranges from timeless classics to modern masterpieces. With our commitment to authenticity and quality, you can shop with confidence, knowing that each piece reflects our founder’s dedication to excellence.
Take the next step in your watch journey and browse our stunning inventory. Visit our shop at Churchill Towers, Dubai, or explore our collection online now to find the piece that resonates with your style and story.
Your perfect watch awaits!
