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Vlassco

Your trusted partner for buying and selling luxury watches from top brands.

Global Destination for Luxury Watches

Welcome to Vlassco, your go-to place for a curated selection of new and preloved luxury watches. Our store is designed to help you find the perfect wristwatch that matches your style and story.

Vlassco is not just a retailer but a trusted team of luxury enthusiasts specializing in both new and pre-owned watches from prestigious brands, including Rolex, Audemars Piguet, Cartier, Vacheron Constantin, and Patek Philippe. With years of expertise in the luxury watch market and a reputation for integrity, our flagship store in Dubai and our online store proudly serve clients worldwide while ensuring you can buy a luxury watch with confidence.

Exclusivity, authenticity, and superior service are our top priorities. We’re committed to offering you only the most distinguished and authenticated luxury pieces.

We value every relationship and prioritize transparent and satisfactory customer service, prioritizing our clients’ needs. We’re here to guide you through each step, answering questions and offering insights.

Our Mission

To redefine luxury with trust, precision, and passion, Vlassco brings only the finest, authenticated watches to collectors worldwide. Our mission is simple: deliver authentic wristwatches and unmatched service to those who value craftsmanship as much as we do.

Our Vision

At Vlassco, we envision a world where every luxury piece tells a story, every client feels valued, and the art of fine watchmaking stands timeless. We aim to be the most trusted destination for luxury watch collectors, celebrated globally for authenticity, style, and service.

Rolex Daytona luxury watch in silver color and white panda dial available at Vlassco

Our Values

Authenticity First, Always: Every piece is genuine, authenticated, and crafted to be cherished – a Vlassco promise you can trust.

Service That Shines: From the first inquiry to the final purchase, we’re here to deliver a luxury experience that leaves a lasting impression.

Integrity in Every Interaction: We believe in total transparency. For us, honesty isn’t just a policy, it’s how we work.

Building Lasting Connections: You’re not just a client! You’re a part of the Vlassco family. We’re here to support and connect with you on every step of your journey.

A Global Vision: With clients around the world, we embrace a global perspective, understanding diverse preferences and making luxury accessible across borders.

Rolex Daytona luxury watch in silver color and white panda dial available at Vlassco

Meet the founder

Ali, known as Vlassco, was born in Iraq and raised in Sweden and the UK, giving him a rich, multicultural perspective he now brings to Vlassco. Growing up with his father skilled in fine jewelry, he was constantly surrounded by the brilliance of precious metals and stones, sparking a lifelong love for exquisite design.

With a passion for craftsmanship and the unique stories each watch holds, our founder started Vlassco to create a trusted space for luxury timepieces. What began as selling silver grew into a full-fledged luxury watch retailer, where he could share his love for fine watches with both seasoned collectors and newcomers. 

A headshot of the Vlassco founder Ali, also known as Vlassco

Our Promise

Be ready to enjoy an experience built on trust, expertise, and a passion for quality. Every piece we offer is a testament to timeless elegance, ready to be cherished by its new owner for generations to come.

Luxury watches displayed against a black background

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